Icy Ling, CEO and Co-Founder of IC & Co

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The global luxury beauty brand Sulwhasoo will be launching a limited edition of the First Care Activating Serum to celebrate the 2024 Year of the Dragon

19 JAN 2024

Sulwhasoo’s First Care Activating Serum Limited Edition for the Year of the Dragon reinterprets the traditional dragon, a symbol of authority and power, from the brand’s unique and artistic viewpoint. The limited edition resembles a piece of art as simple and delicate lines give new life to the amber-colored dragon soaring with a magic pearl—wittily transformed into a heart shape—in its mouth and as the brand’s logo in Chinese characters and heart-shaped magic pearl, wishing for good luck in the New Year, are made boldly visible at the front.

The First Care Activating Serum Limited Edition for the Year of the Dragon, which conveys a message of good luck, will be available for purchase at the Sulwhasoo stores in department stores and on online stores starting January 1, 2024.

The First Care Activating Serum is one of Sulwhasoo’s steady sellers that has evolved through five renewals over the past 25 years since its launch in 1997. The serum, which is to be applied first right after cleansing, is considered a product that has dramatically changed the beauty routine of women around the world.

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