Icy Ling, CEO and Co-Founder of IC & Co

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INTRODUCING: FENTY BEAUTY WE’RE EVEN HYDRATING LONGWEAR CONCEALER, THE CONCEALER THAT GETS EVEN WITH SKINCARE

15 Jan 2024

“Why settle for one thing when your concealer can do it all for you? We’re Even gives you more than what you’re used to – it gives you good-for-you ingredients that hydrate, depuff, and brighten, while also giving you that natural-finish coverage that lasts all day.” – Rihanna

Do less, get more – call it even. Meet your new skincare-powered hack to hiding and helping dark circles and puffiness: Fenty Beauty’s We’re Even Hydrating Longwear Concealer. It delivers medium, hydrating coverage that lasts all day and improves your skin while you wear it. Perfect for those with dry or combination skin, or who desire a more natural finish concealer, this unique formula moisturises and provides immediate hydration through 12 hours of wear and over time with continued use. This skincare-fuelled superconcealer is the ultimate makeup-meets-skincare step in your routine. It has 3 key ingredients – Persian Silk Tree Extract helps target signs of fatigue around the eyes, Sodium Hyaluronate helps hydrate and condition, and Prickly Pear Cactus Extract provides immediate and long-lasting moisturising effects on skin. Plus, it’s available in 50 shades and easily melts into skin, thanks to the new, flexible doe-foot applicator that mimics the shape of a finger for a seamless application.

Fenty Beauty’s We’re Even Hydrating Longwear Concealer ($46) is now available in-store and online at FentyBeauty.com, Sephora and Sephora.com.au.

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