Icy Ling, CEO and Co-Founder of IC & Co

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10 Dec 2023

To celebrate its Happy Blue Shades novelties, the modern jeweler, FRED hosted a Blue Party at the iconic Icebergs Dining Room & Bar in Sydney where guests were invited to view life through a blue lens and dive into the infinite shades inspired by the French Riviera.

When Fred Samuel, founder of the Maison discovered the French Riviera, he was immediately captivated by its unique light, reminiscent of the one from his childhood in Latin America. The sunshine jeweler was dazzled by the palette of the Mediterranean Sea, azure and aquatic blue colours revealed in a thousand ever-changing shades as the sun traces an arc in the sky. These dreamy blue shades became a precious source of inspirations. Intensely glamorous, passionately hedonistic, always warm and vibrant: FRED Blue shades illuminate the Maison’s world with a special radiance.

Inspired by this Mediterranean hues, Maison FRED transformed Icebergs into a panoply of infinite blue shades allowing guests to dive into a sea of sentiments while joyfully light up life to the rhythm of an endless summer. Guests in attendance at the FRED Blue Party were artist Amanda Shadforth, models Jessica Gomes & Josh Carroll, along with fashion influencer Petra Mackova and notable faces Lindy Klim, Lucia Hawley and Blainey North.

At the FRED Blue Party, the Maison displayed the latest collections created in Blue Shades colors of the sea including signature Force 10, Chance Infinie, Pretty Woman and Pain de Sucre collections.

The emblematic Force 10 collection featured new buckles in colored stones and subtle aquatic gradation, whereas the Chance Infinie collection that symbolizes good fortune featured a new buckle in white gold with intertwining topaz and sapphire pavé. The Pretty Woman story in blue shades comes with a new variation of the Maxi Hypnotic necklace, radiating the facets of blue in its rotating hearts-within-hearts design. The iconic Maison line Pain de Sucre draws on FRED Blue Shades with new cabochons in the colors of the sea and nature: lapis lazuli and amazonite respectively.

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