Icy Ling, CEO and Co-Founder of IC & Co

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27 Nov 2023

“We made it easy to find your perfect foundation shade and we wanted to do the same when it came to your eyeshadow. Now, you can match your shadows based on your skin tone, and find the perfect mattes and shimmers to create a dynamic, everyday eye look that works for any eye shape.” – Rihanna

“This formula is so creamy, it almost feels like second skin. I love how in just one swipe, you instantly see a ton of color, but don’t have to worry about creasing, fall- out, or touching up throughout the day. They’re so easy to use and great for on-the- go, too.” – Rihanna

Effortlessly flatter every skin tone and define every eye shape with this collection of intensely pigmented shimmer and matte eyeshadow shades in an easy-to-use stick format. Inspired by Rihanna’s own routine to create a naturally defined eye look, Fenty Beauty Shadowstix Longwear Eyeshadow Sticks are available in an ultra- wearable range of 8 shimmer and 8 matte shades and were designed with every skin tone and eye shape in mind. Creamy and full of pigment, Shadowstix are matched to Fenty Beauty’s Pro Filt’r shade ranges for defined eyes with harmonized mattes and shimmers personalized for your skin tone.

 Shadowstix can be layered together for endless eye looks on all skin tones and eye shapes, so everyone can now enjoy the no-stress depth, dimension, and highlight effect that’s essential to Rihanna’s eye makeup routine.

In just a single swipe, the longwear, creamy formula delivers high-impact color without creasing, fall-out, fading, or transferring throughout the day. The unique chiseled tip provides great control and a multitude of uses – it’s both flat and has a slant to maximize precision so that you easily add depth and dimension into the concaves of the eyes and can then flip it to line under the eyes, too. Its retractable packaging is also color-matched so you can clearly determine which shade you are pulling without having to open it up or search for shade names.

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