IC & Co events


26 May 2021

For the first time ever, L’Oréal Paris is excited to introduce a new gen retinol set to shake up the world of skincare – the Revitalift Laser Pure Retinol Night Serum.

The new Revitalift Pure Retinol Night Serum is the brand’s most premium, potent and highest concentration of Pure Retinol which has been validated by an independent international board of dermatologists. This new breakthrough of Pure Retinol has a powerful formula that is so effective, it’s scientifically proven to transform the skin’s texture and quality and visibly reduce all wrinkles, even the deep, stubborn ones.

L’Oréal Paris has recruited an international board of dermatologists to extensively test and screen its products to ensure the formula is backed by a high level of professional expertise. This ambitious challenge to deliver the triple threat of performance, experience and tolerance all in the same formula is a science that has been mastered by the L’Oréal Paris laboratories team.

L’Oréal Paris is thrilled to announce its partnership with Sydney-based dermatologist Dr Burcu Kim. Dr Kim is a highly qualified specialist in all areas of medical, surgical and skincare management, and in 2021, she joined the brand as a local professional spokesperson. In addition to being the Medical Director of Quayside Specialists, Dr Kim is also a Medical Officer at Prince of Wales Hospital in Randwick.

“Everyone’s skin is different, however, with retinol, you can expect to see initial results quite quickly. There is no benchmark age to start using retinol, so for anyone above the age of 20, a quality serum can help even skin texture, brighten skin and reduce the first signs of aging,” says Dr Kim.

“It’s an honour to work alongside L’Oréal Paris, a brand that empowers women and continues to invest in science to create formulas that deliver results for all skin types.”

To celebrate the arrival of L’Oréal Paris’ first ever Pure Retinol, media personality, Lisa Wilkinson, will host an intimate lunch soirée to explore the product’s key ingredients and benefits alongside brand advocates, L’Oréal Paris Woman of Worth, Poh Ling Yeow, L’Oréal Paris partnered Dermatologist, Dr Burcu Kim and former Ironwoman and mum-of-two, Candice Warner.

The Pure Retinol night serum’s ultra-comfortable formula allows for a hydrating and fast-penetrating application with naturally sourced ingredients including hyaluronic acid, glycerin and lightweight oils – giving a result of maximum efficacy with exceptional comfort. Experts recommend the serum be applied to cleansed, dry skin at night before finishing with the Revitalift Laser X3 Night Cream and always applying SPF the following day.

The L’Oréal Paris Revitalift Laser Pure Retinol Night Serum is now available for purchase for $51.95 RRP in pharmacies, groceries and variety retailers.

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