18 May 2021
Australian ingestible beauty trailblazer and number one marine collagen brand globally, Vida Glow, celebrates their global launch with a star-studded guest list.
In attendance was Vida Glow’s founder Anna Lahey, international chart-topping singer Rita Ora, Australian musician Vera Blue, supermodels Duckie Thot and Gemma Ward, and beloved Australian model and presenter Jesinta Franklin.
Amidst the backdrop of Sydney Harbour and the iconic Opera House, guests gathered to celebrate the pioneering beauty brand’s new visual identity, ahead of international expansion. They enjoyed an experiential tour of immersive spaces and multi-sensory brand activations, followed by an intimate breakfast hosted by Anna Lahey at The Campbell's Stores, The Rocks.
Vida Glow Founder, Anna Lahey said, “I created Vida Glow because I wanted to share the real results of collagen – I didn’t imagine the global potential. Now we’re paving the way forward in every sense, from the products we formulate to the markets we reach. As we expand, we are taking the opportunity to evolve Vida Glow and cement ourselves as the international leaders in ingestible beauty.”
Australian-born, Vida Glow launched in 2014 with a clinically effective Marine Collagen range. Today, one unit of Vida Glow’s Natural Marine Collagen range is sold every four seconds. Prioritising product efficacy and innovation, the brand is committed to formulating first-to-market beauty solutions backed by owned clinical trials, striving to become the global luxury leader in science backed skincare and ingestible beauty.