13 May 2021
TRESemmé launched their new collection, TRESemmé Pro Pure at an exclusive sit down dinner at Chin Chin Sydney, with MC Nikki Phillips and special guests Christopher Esber, Rory Rice and Gemma Ward. Gemma Ward was announced as the lead face of the TRESemmé Pro Pure campaign that launches exclusively in Australia on 13th May 2021. TRESemmé Pro Pure is designed to offer the best solutions for manageable, luscious, and natural salon- quality hair at home. It’s clean haircare without compromise
TRESemmé Pro Pure announced they will sponsor Christopher Esber’s show at Afterpay Fashion Week, with Rory Rice as Hair Director. The Pro Pure range features game-changing products formulated with zero percent sulfates, silicones, parabens and dyes, leaving hair feeling healthy and nourished without stripping away essential natural oils.
With the three different variants, Damage Protect, Radiant Colour and Airtight Volume, TRESemmé's Pro Pure Collection has all haircare needs covered with a Shampoo & Conditioner for every hair type. The range also includes the Pro Pure Dry Shampoo for the days between washes.
Along with a strong focus on what it keeps out of its products, TRESemmé has paid particular attention to what it puts in them. The Pro Pure range was designed to harness the best nature has to offer whilst the Pro Pure Dry Shampoo is formulated with naturally derived Tapioca sourced from the Cassava root as a natural way to soak up excess oils.