IC & Co events


13 May 2021

In a world-fist brand experience, premium personalized leather accessories brand Maison de Sabré opens its Pop-Up Maison in Sydney’s iconic Pitt Street Mall on May 13.

The opening of MAISON de SABRÉ’s first global store, transformed Pitt Street Mall’s regular Thursday night programming into a spectacle of vibrant colour.

Inspired by nature, the colourful store was a stimulating sensory experience, filled with flowers, a skywall, vibrant colours, and a bespoke scent created for the store, called Optimism.

The digitally-led retail store partnered with SONY to provide interactive visual projections and real-time customisation which wowed guests. 

The experiential store was packed with guests, spilling into the mall, excited to see firsthand the brand they’ve connected with digitally, and to step into their physical world. Located next to Myer Westfield, the event injected buzz, energy, and excitement we’ve longed to see on the shopping strip since the pandemic hit us.

Guests sipped on customised cocktails by Poor Tom’s Gin & Tonic, bubbles by Moet and visual projections by SONY Australia.

MAISON de SABRÉ was founded in 2017 by brothers ex-dentist turned entrepreneurs, Omar & Zane Sabre listed on Forbes 30 Under 30. Guests included Omar & Zane Sabre, Kellie Hush, Philip Corne, Bianca Beers, Thomas Townsend and more.

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