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01 May 2024
With the Dior Icons capsule, Kim Jones continues to reinvent the vocabulary of the house’s menswear identity, dreaming up a timeless neo-wardrobe. Each creation is distinguished by its sober, architectural lines and subtle details. Between past, present and future, the archetypes of masculine fashion are metamorphosed and evolve from ordinary to extraordinary, thanks to savoir-faire of excellence and emblematic codes that span the epochs. A fusion of virtuosity, staged at the heart of an outstanding campaign embodied by Dior ambassador Robert Pattinson.
Both pared-down and sophisticated, photographer Alasdair Mclellan’s shots reveal the refinement and unique cuts of these exceptional models. Infinitely magnetic images, bathed in natural light or tinted black and white, reflect the audacity and elegance of Dior.
In a decor drenched in pale hues, the actor sports wide-leg pants and long, structured coats. The various silhouettes also feature cashmere sweaters, silk-blend shirts and harrington-shaped jackets. Made in noble materials, these pieces are further enhanced by the traditional and innovative techniques of the ateliers.
Promising an irresistibly urban allure, backpacks and weekenders are dressed in the new Dior gravity leather – shown here in beige – on which a maxi version of the Dior oblique signature motif unfurls. This ultra-desirable combination can additionally be found on the B33 sneakers with their powerfully contemporary curves, for a look at once assertive and casual. The quintessence of Dior style.
